Ah, storytelling.

Nearly two years now.

I’ve spoken at conferences in Italy, Canada, Portugal, Ireland and the Netherlands. I’ve ranted, I’ve raved, I’ve waved my arms and I’ve invoked the geekiest of metaphors. I helped people with their stories, and I discovered I liked helping people with their stories, so I made a small business out of it.

I never get bored of talking about this subject. But I want to move past the basics – not least because I’ve got my own stories to tell.

(Like how I went to Hull one day and it was actually quite nice! Yes, that photo was taken in Hull. Yes, I know.)

So I boiled down the most important things I’ve learned over the last 2 years, and I put them into a free five-part e-mail course. It’s been running for a week now. I’ve tried to make it as authentically ranty and geeky as my conference talks and client e-mails. I’ve tried to call bullshit where I believe bullshit should be called, and I’ve cheered like a lunatic about the things I care about.

I’ve also told a story about the most excruciatingly embarrassing moment of my working life. The whole time I was writing it, I was cringing. Just . . . awful.

Five e-mails. Five aspects of storytelling that I think all bloggers (not just travel bloggers) should be aware of. Five piles of stuff to think about.

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