storytelling

Do you want to tell great stories?

You should, if you have a blog.

Good storytelling is incredibly important.

Here’s why.

storytelling course

1. Without a great story driving it, your blog will probably fail.

Around 95% of blogs lie abandoned because their owners never worked out what to do with them.

Do you want to be one of the 5% that did?


storytelling course

2. Great storytelling makes people really, truly care.

Do you want a blog that engages people, grabbing them by the [redacted] so they can’t stop reading?

Do you want people to love your work?
To trust you & be persuaded by you?
To buy from you?


storytelling course

3. The better you tell your own story, the more you’ll stand out from the crowd.

Great stories travel far and get lots of attention. They’re the key to media mentions, social media referrals and visitors by the bucketload.

This means storytelling for bloggers is incredibly important.

Do you want your story (or the story of your blog, your creative work or your online business) to be on everyone’s lips right now?

Were any of your answers

Well, this is the course for you.

Engage! is an 8-week course on storytelling for bloggers, teaching you the skills you need in & around your blog, including:

  • How to avoid burning out (because you don’t know where you’re going and why)
  • How to communicate your story in a way that gets everyone’s attention
  • How to build a great story from scratch, and know exactly how it works so well on your audience
  • How to tell stories that stir up emotions – and why that’s so, so important
  • How to build long-term stories that keep readers hooked and coming back again and again
  • How to edit your stories so every word has maximum impact
  • How to successfully pitch story ideas and land guest posts and freelance work
  • How to make yourself part of other people’s stories (aka. nailing your outreach strategy)
  • How to scale up into flagship storylines, quests and movements



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“Mike made blogging exciting again! I was feeling lost in my own story, but after going through Mike’s course, I was able to recognize and manage important themes and stimulating story threads. I’ve never felt so organized and thrilled about blogging! His guidance has been indispensable and I highly recommend his course for anyone who wants to write a better story.”

Erin Morris, De La Pura Vida


How Does It Work?

The course takes 8 weeks. You’ll get:

  • E-mail lessons three times a week, including weekly challenges to put into practice what you’ve learned
  • [NEW] Optional audio versions of all lessons (downloadable mp3 format), so you can listen offline
  • PDF guides, including “The Blogger’s Guide To Story Structure” and “How To Edit The S#!t Out Of Your Writing
  • 1-to-1 support and access to the course’s private Facebook Group for feedback and exclusive supplementary material
  • A final exam that will audit your story, giving you a plan to implement everything you’ve learnt
  • A free 30-minute Skype consultation, taken at any time, to discuss the future of your blog
  • LIFETIME ACCESS! You can retake the course any time – and you’ll have access to extra material coming in the future, including interviews, webinars and more!

This comprehensive 8-week storytelling course is £100 (GBP) / $130 (USD)– and enrollment will be open again at the end of 2017.

Want To Take A Peek At The First Lesson For Free?

Click the link below to sign up for Lesson 1 (the first week of the course) absolutely free, with no obligation to continue.

Click Here!
Have any questions about the course?

I’d love to answer them! Drop me an e-mail here.

“Mike’s storytelling course helped me to take a step back from my writing and analyze if it was written in a way that would resonate with readers and — most importantly — get them to keep reading. He was also generous with his feedback pertaining to my own website, which helped me rework my blog strategy and layout to better tell its overall story.”

Gina Tarnacki, One Day In A City

About Your Teacher


Mike Sowden is a travel writer and storytelling consultant from England. He’s written for publications including CNN Travel, Problogger and the San Francisco Chronicle, and has talked about storytelling at conferences across Europe.
Learn more here.

“This course was what I had been searching for – it really helps you get to the heart of why you’re writing and what exactly you are writing about. The structures and direction you know you should be using are illuminated in practical applicable ways. It’s changed the way I approach my blog and business and had me crying ‘Finally! Somebody gets it! It’s ok to not write listicles!’. Taking this course improved my writing, editing and focus, which has landed me more opportunities and income than any quick-fix alternative ever could. Take this course!”

Carly Hulls, Austrian Adaptation